Age of New Normal
Consumers have quickly embraced a new technological age where their devices and information services are personalised according to their individual interests, habits and behaviours. Meanwhile, legacy IT systems have struggled to keep up. Today’s businesses know that they need to treat every customer as an individual and understand them better than ever. To meet these challenges and stay ahead, businesses are looking for a revolutionary new approach to succeed in the age of New Normal.
Fundamentally New Mathematics
Founded by Professor Bill Fitzgerald, a world expert in signal processing at Cambridge University, Featurespace is revolutionising the way organisations monitor and leverage customer information. Its cornerstone technology, ARIC (Adaptive Real-time Individual Change Identification) is the only technology capable of understanding customers in real time and accurately predicting intentions and outcomes.
Mike Lynch, founder of Invoke Capital and Autonomy
“Featurespace is a fundamental technology born in Cambridge University and is poised to provide intelligent analysis to a host of global business challenges.”
Tim Luke, special business adviser to David Cameron
“It is not an exaggeration to say that Featurespace’s clever algorithms and analytics may have the potential to change the way whole industries interact with their customers. The company is another exciting example of British technology and its potential to change the game.”