Protect, improve and increase revenue through predictive behavioural analytics

Featurespace’s software solutions apply advanced behavioural analytics to solve critical business challenges: preventing and intercepting sophisticated fraud and optimising marketing conversions in real time, for maximum return on marketing investment.

Underpinned by advanced algorithms developed from world-leading research at Cambridge University, Featurespace’s disruptive technology is helping our clients to achieve spectacular results:

Insight for Marketing Optimisation: pinpoint those most likely to respond to promotions, spot high value customers early in the relationship, and identify warning signs of customer defection.
Insight for Risk Management: by achieving far greater fraud detection accuracy—including a significant reduction in false positives—you are able to accept a much greater proportion of grey risk customers, without increasing overall risk.

So whether you’re looking to block marketing budget waste, want to increase revenues through more effective promotions, or want to improve the efficiency of your fraud processes, Featurespace’s solutions can help.

Deployed on premise or in the cloud, our Insight for Marketing Optimisation and Insight for Risk Management solutions are making exceptionally powerful, flexible and scalable analytics accessible and affordable for all marketing and fraud teams. Read more…